Take ownership of our health and our lives with positive choices that promote an Electrified lifestyle.
Give the earth the love and respect it deserves by being a leader in green initiatives and environmentally responsible business practices.
Support our local community through participation in non-profit organizations that promote health and wellness.
Deliver style and quality to our customers that exceed expectations.
Seek out honest feedback from our customers and our Electrifiers to continue to improve our brand and our product.
Keep the balance in our lives between all things.
Avoid excess in anything, balance is the key to our well being.
Live an invigorated life, have fun and refresh our energy with life's colors.
Be a force of positive change in our world and our community to make it a better place for ourselves and our collective families.
Keep our life fashionable and sexy - even when we sweat!